Louis Vuitton x Flex Arcade: Our arcade machines at Viva Tech.

The partnership between Louis Vuitton and Flex Arcade It has given birth to a remarkable collaboration that has generated a lot of excitement at the trade show. Viva Tech 2023This bold alliance brings together two different yet complementary worlds: the luxury of Louis Vuitton and the innovation of Flex Arcade. Discover how these two brands have merged to create a digital experience for trade show attendees, combining elegant design, advanced technologies, and high-level aesthetics. Follow us to learn more about this captivating collaboration and why the Louis Vuitton x Flex Arcade arcade machines caused a sensation at Viva Tech.

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The story of Louis Vuitton and Flex Arcade

Louis Vuitton is a world-renowned fashion house founded in 1854. Since its inception, the brand has established itself as a symbol of luxury, elegance, and quality. Its products, ranging from handbags to luggage to fashion accessories, are cherished by fashion enthusiasts worldwide. Louis Vuitton has preserved its heritage and exceptional craftsmanship over the decades, becoming an indispensable icon in the fashion industry.

Flex Arcade is an innovative company specializing in the design and manufacturing of modern arcade machines. Founded by video game enthusiasts, Flex Arcade has successfully reinvented traditional arcade machines by incorporating cutting-edge technologies and innovative features. Their goal is to create unique gaming experiences by combining the nostalgia of classic arcade games with current technological advancements.

The collaboration between Louis Vuitton and Flex Arcade is the result of both brands' desire to push the boundaries of their respective domains and create something truly exceptional. Shared values such as innovation, quality, and aesthetics have been the driving forces behind this unexpected yet exciting alliance.

ViVa Tech and the exhibition of arcade machines

ViVa Tech is a major technological event held annually, bringing together innovative companies, startups, investors, and industry experts. This event provides an exceptional platform to showcase the latest technological advancements, groundbreaking products, and innovative ideas. It serves as a privileged meeting place for creative minds and technology enthusiasts.

Louis Vuitton seized the opportunity to participate in ViVa Tech and showcased their Flex Arcade arcade machines on their booth. These arcade machines, a result of their collaboration, represent a perfect fusion of luxury and technological innovation.

During the exhibition, the Louis Vuitton x Flex Arcade arcade machines garnered the attention of numerous visitors. Their elegant and refined design, combined with high-quality materials, captivated onlookers from the very first moment. Visitors were drawn to the meticulous aesthetics and attention to detail, which are emblematic features of the Louis Vuitton brand.

During ViVa Tech, the Louis Vuitton x Flex Arcade arcade machines sparked great curiosity and were highly appreciated by the audience. Visitors had the opportunity to experience a unique digital journey, combining the luxury heritage of Louis Vuitton with the technological innovation of Flex Arcade. This unprecedented combination garnered praise and generated excitement around these exclusive arcade machines.

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Features of the Louis Vuitton x Flex Arcade arcade machines

Unique digital experience

As part of the "Digital Show" project, Louis Vuitton envisions what a fashion show could look like in the digital realm. This presented an opportunity to explore various technical questions, such as how to digitize garments, the workings of Unreal Engine, and the functionality and quality achievable through photogrammetry. This demonstration showcases the potential uses of these new tools and aligns with the recently announced partnership with Epic Games.

Design and aesthetics

The Louis Vuitton x Flex Arcade arcade machines stand out with their elegant and sophisticated design, staying true to Louis Vuitton's distinctive aesthetic. The use of high-quality materials and impeccable finishes adds a touch of luxury to these arcade machines. Every detail has been carefully crafted to provide a refined visual experience that blends tradition with modernity.

Advanced features

To showcase this project, we needed the best both inside and out. We built machines capable of running the most demanding applications with maximum reliability and silence.

  • i9 13900K
  • Nvidia RTX 4090
  • Mini ITX motherboard
  • 2TB M2 SSD
  • 64gb of DDR5
  • Alphacool custom watercooling
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Reception and public reactions at ViVa Tech

The public reactions were overwhelmingly positive. Visitors expressed their excitement and satisfaction with the unique experience provided by the Louis Vuitton x Flex Arcade arcade machines. The praise revolved around the successful combination of luxury and technology, applauding the creativity and innovation of this unexpected collaboration.

In addition to the appreciation for the aesthetics and features, the arcade machines also sparked interest from the public in terms of business opportunities. Visitors were drawn to the potential of these unique arcade machines as high-end products and exclusive gaming experiences.

This collaboration between Louis Vuitton and Flex Arcade has opened up new business perspectives and sparked lively discussions about possibilities for future partnerships.

To learn more about the Louis Vuitton booth at Viva Tech 2023: Click here

Flex Arcade

Picture of Flex Arcade

Flex Arcade


At FLEX we love video games, it is this passion that rocked our childhood (and perhaps yours!?) that drives us on this adventure, to design and manufacture superb machines to replay the best titles of the young history of video games. We produce a “ready to play” range but also make special orders for unique and characterful arcade terminals using for example the base of a 300L wine barrel or a French army ammunition box ! We are at your disposal for your projects, share your wildest dreams, we love to make them come true.

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