The partnership between Louis Vuitton and Flex Arcade gave birth to a remarkable collaboration that generated a lot of enthusiasm at the show Viva Tech 2023. This bold alliance that brings together two different but complementary worlds: the luxury of Louis Vuitton and the innovation of Flex Arcade. Discover how these two brands have merged to create a digital experience for visitors to the show, combining elegant design, advanced technologies and high-level aesthetics. Follow us to learn more about this captivating collaboration and why the Louis Vuitton x Flex Arcade arcade machines caused a sensation at ViVa Tech.
The story of Louis Vuitton and Flex Arcade
Louis Vuitton is a world-renowned fashion house founded in 1854. Since its inception, the brand has established itself as a symbol of luxury, elegance and quality. Its products, ranging from handbags to luggage to fashion accessories, are sought after by fashionistas around the world. Louis Vuitton has preserved its heritage and exceptional craftsmanship over the decades, becoming an essential icon in the fashion industry.
Flex Arcade is an innovative company specializing in the design and manufacturing of modern arcade cabinets. Founded by video game enthusiasts, Flex Arcade has managed to reinvent traditional arcade cabinets by integrating cutting-edge technologies and innovative features. Their goal is to create unique gaming experiences, combining the nostalgia of classic arcade games with today's technological advances.
The collaboration between Louis Vuitton and Flex Arcade is the result of both brands’ desire to push the boundaries of their respective fields and create something truly exceptional. Shared values such as innovation, quality and aesthetics were the driving forces behind this unexpected but exciting alliance.
ViVa Tech and the arcade terminal exhibition
ViVa Tech is a major technology event held every year, bringing together innovative companies, startups, investors and industry experts. This event offers an exceptional showcase to present the latest technological advances, revolutionary products and innovative ideas. It is a privileged meeting place for creative minds and technology enthusiasts.
Louis Vuitton took the opportunity to participate in ViVa Tech to present their Flex Arcade arcade terminals in demonstration on their booth. These arcade terminals, fruit of their collaboration, represent a perfect fusion between luxury and technological innovation.
At the exhibition, the Louis Vuitton x Flex Arcade arcade machines attracted the attention of many visitors. Their elegant and refined design, combined with high-quality materials, captivated the eyes from the first moment. Visitors were captivated by the meticulous aesthetics and attention to detail, which are iconic features of the Louis Vuitton brand.
At ViVa Tech, the Louis Vuitton x Flex Arcade arcade machines aroused great curiosity and were highly appreciated by the public. Visitors had the opportunity to enjoy a unique digital experience, combining the luxury heritage of Louis Vuitton with the technological innovation of Flex Arcade. This unprecedented combination has attracted praise and generated excitement around these exclusive arcade machines.
Louis Vuitton x Flex Arcade Arcade Machine Features
Unique digital experience
As part of the “Digital Show” project, Maison Louis Vuitton imagines what a fashion show could be like in the digital world. It was an opportunity to ask a lot of technical questions. How do you digitize a garment? How does Unreal Engine work? How does photogrammetry work and what level of quality can be achieved? It is a demonstration of the possible uses of these new tools, which accompanies the recently announced partnership with Epic Games.
Design and aesthetics
The Louis Vuitton x Flex Arcade arcade machines stand out with their elegant and sophisticated design, true to Louis Vuitton's distinctive aesthetic. The high-end materials and impeccable finishes add a touch of luxury to these arcade machines. Every detail has been carefully thought out to offer a refined visual experience, combining tradition and modernity.
Advanced features
To showcase this project, we needed the best both inside and out. We built machines capable of running the most demanding applications with maximum reliability and silence.
- i9 13900K
- Nvidia RTX 4090
- Mini ITX motherboard
- 2TB M2 SSD
- 64gb of DDR5
- Alphacool custom watercooling
Reception and public reactions at ViVa Tech
The audience response was overwhelmingly positive. Visitors expressed their excitement and satisfaction with the unique experience offered by the Louis Vuitton x Flex Arcade arcade machines. The glowing comments focused on the successful combination of luxury and technology, praising the creativity and innovation of this unexpected collaboration.
In addition to the appreciation of aesthetics and functionality, arcade machines have also attracted public interest in terms of business opportunities. Visitors were attracted by the potential of these unique arcade machines in terms of high-end products and exclusive gaming experiences.
This collaboration between Louis Vuitton and Flex Arcade has opened up new business perspectives and sparked lively discussions about possibilities for future partnerships.
To learn more about the Louis Vuitton booth at Viva Tech 2023: Click here
