The benefits of video games in business

First of all, let's talk about the benefits of video games in everyday life. Video games have always been a hobby that allowed you to relax. Controller in hand, lying on your bed or sitting on your couch; video games allow us to give free rein to our imagination, to create our world. Fantastic, medieval, cyberpunk, obscure, contemporary, modern (…), they allow us to escape from our daily difficulties. From early childhood to adolescence and from adolescence to adulthood, video games act as a real social bond that establishes a sharing with other people, passionate as neophytes.

We have compiled a list that will allow you to understand why video games in business are interesting!

Content table

  1. The benefits of video games in business
  2. The positive effects of video games in business
  3. Conclusion

1. The benefits of video games in business

Serious Gaming, an effective method?

In business, the serious games (or serious games in French) allow the dissemination of messages, train the player in question, promote his learning while drawing inspiration from video games and the world of gaming. They can be useful in multiple ways depending on the purpose of the business such as:

Pepsiman, released in 1999 on Playstation - Source: Jeuxvidé
Pepsiman, released in 1999 on Playstation – Source: Jeuxvidé
  • education : acquiring knowledge from an educational point of view can be done thanks to Edugame Where Education. They are considered educational games in schools or in companies for continuing education. For the more nostalgic, released on PC in 1991, there have been games like Adibou allowing the child to learn while having fun, making cakes, agriculture, etc.
Adibou, released in 1991 on PC
  • The press : you can learn to disseminate information on a news item with the newsgame. These games, mainly used by journalists, allow a different approach to obtaining information by staging a predefined scenario that is done exclusively on the web. Beyond Good & Evil or Watchdogs fall into this category of play.
Beyond Good & Evil
Beyond Good & Evil, released in 2003 on PS2, Xbox, GameCube
  • The social relationship: the social game promotes mutual support between several people. These games are intended for online social interaction that can chat, share, exchange various items or pay for them with game money. For example, there are farmcity, Mario Kart Tour or Phantasy Star Online.
Phantasy Star Online 1&2, released on GameCube in 2003 - Source:
Phantasy Star Online 1&2, released on GameCube in 2003 – Source:

The usefulness of installing an arcade machine in a company

A arcade machine will benefit everyone in a business. Installed in a rest room, it brings together young and old alike in order to be able to share a moment of entertainment. Discussing our differences, retro games strengthen team cohesion and our social relationships. Flex Arcade has the solution and it will meet all your expectations.

To install a bartop 1 player will allow staff in small offices to take advantage of some of the best games such as mario, Zelda, Pac man, etc For large companies, a 2 player bartop will make them enjoy both solo games or in cooperation with a good old Street Fighter, Metal Slug, SNK, etc The most nostalgic will be able to recall the moments spent on super nintendo, Mega drive, NEO-GEO, NES and so many others.

It is possible to perform a personalization very varied making your arcade cabinet unique by choosing the color of the chassis, buttons and joysticks. For decoration, decorations printed directly on interchangeable aluminum plates with the possibility of putting the logo or the colors of the company will add to your rest room a feeling of well-being and belonging to it. There are also a lot of different models, it is even possible to add a coin mechanism for the vintage side! For those who like to tinker, you also have the option of building your own arcade machine with a complete “arcade kit” or just the metal chassis which is produced exclusively by us, the rest can be easily found online.

Custom wine barrel in arcade machine - Source: Flex Arcade
Custom wine barrel in arcade machine – Source: Flex Arcade

Soft skills

The soft skills are an important selection criterion for companies. In effect, more than 62% of managers and executives are ready to recruit solely on soft skills.

These make it possible to see the behavioral skills of each person before recruitment. Listening, convincing, organizing and being proactive are some of the soft skills expected in a company.

Video games can provide some of these: Animal Crossing can train us on our creativity, games using a QTE system such as Resident Evil 6 or Dragon Ball Budokai Tenkaichi 3 (Kaméhaméha vs Canon Garric) can make us work on our reactivity or even The Legend of Zelda: Majora's Mask, who him makes us work on our organizational side by managing a daily system on a deadline of 3 days before the end of the world, etc. The world of work is continually evolving and so are video games.

Naruto Ultimate Ninja Storm 4, released on PS4 in 2016 - Source:
Naruto Ultimate Ninja Storm 4, released on PS4 in 2016 – Source:

In L'esports, team spirit, creativity, empathy and the ability to solve problems are among the soft skills acquired by practicing it. In effect, a study on the practice of esports improves soft skills. Video games and soft skills can be a great way to have fun while developing personal qualities. 


Video games do not make you bilingual but allow a better understanding at the linguistic level. Many video games are in English with French subtitles but some are exclusively in their original language or only translated into English. Some companies require a certain level of language and that's where video games can come in. 

By choosing to configure our games to obtain audios or subtitles in a different language, this improves certain written or oral notions with this process. Indeed, listening and reading repeatedly make us assimilate foreign words. For example, personas Where Tales of Eternia are entirely in English which allows you to play, to improve your oral and written comprehension. Also, some games like Phoenix Wright allow the development of jargon specific to a field, in this case, legal.  

Persona 5, released on Playstation 3, Playstation 4 in 2017 - Source:
Persona 5, released on PS3, PS4 in 2017 – Source:

2. The positive effects of video games in business

The social connection

Social ties are very important both in business and in everyday life. With video games, individuals can get closer and thus deepen their relationships. In a company, employees can discuss and share each other's differences, which leads to better understanding and better team cohesion, especially when two different generations meet.

Each generation has a lot of information which is unique to them but which leads to a better understanding of the evolution of the retrogaming until modern gaming. If you are more of a fighting game, what could be better than exchanging with a colleague some technical knowledge on a arcade machine while playing a good old street fighter or if you are more sporty, a ESP 6 for football lovers or a very good NBA 2K14 for basketball fans.

PES 6, released on PS2 in 2006 - Source:
PES 6, released on PS2 in 2006 – Source:

Our memory capacity

Playing video games during your downtime can also help improve your concentration and memory in some way. They stimulate our neuronal plasticity by immersing ourselves in a universe that uses our sense of vision enormously, but also our emotions or our concentration.

Focus on 3d games can be good. For example, a Banjo-Kazooie, a mario 64 or one Donkey Kong 64 can help us work on our memory.

According to a American study, Drs Craig Stark and Dane Clemenson show an experiment to evaluate the effect of games offering 3 different environments to see different parts of the brain stimulated. Dr. Craig explains that “3D games have a lot more spatial information to explore. They are much more complex with much more information to integrate. In any case, we know that this type of learning and memory stimulates theseahorse”.

Donkey Kong 64, released for Nintendo 64 in 1999 - Source:
Donkey Kong 64, released for Nintendo 64 in 1999 – Source:


Our decision-making capacity

You have several tasks to accomplish in your company, but you are uncertain about what to do? Not sure what to start or where to start? Do not panic, video games help you in this kind of case. They allow us to develop our ability to decide by separating several complicated elements into simple questions.

In the games action-adventure, you have the possibility to decide what you want to do while respecting the given objectives. Take as an example Until Dawn. Each objective has several ways on how to perform it, but the most interesting remains above all “what decision you are going to make”. Each decision involves a logical connection to what you have done. Good or bad, it will be up to you to correct or refine your progress.

In the serious gaming, as mentioned above, you can be a farmer as in Farming Simulator or a manager selling his company's products like Renault Ultimate Sales Manager. Making mistakes does not mean that one is incapable, but can justly prove that one can improve. This will gradually allow you to better analyze your environment and make decisions more quickly.

Until Dawn, released on PS4 in 2015 - Source:
Until Dawn, released on PS4 in 2015 – Source:

Helps relieve pain

Overwork can be the cause of certain ailments that can handicap our work. Video games bring a certain therapy. Indeed, playing allows us to divert our attention to our problems and thus think less about injuries or chronic pain which on a daily basis can be real ordeals by concentrating on our game. Video games sometimes give us the feeling of being an integral part of their lives. universe.

According to a study, video games allow our brain to stay active by using all our senses, preventing it from focusing on pain. The doctor Wendy Sternberg explains to us that finding ourselves in a competitive situation that video games often offer us, naturally makes us produce analgesics which reduce our pain.

Some games combine entertainment and sport. We can take as an example, WiiFit Where just dance which bring the player a sports practice while collecting some of their data. In the retrogaming, there is the game Dance Dance Revolution which is played on an arcade machine made especially for dancing.

Wii Fit, released on Wii in 2008 - Source:
Wii Fit, released on Wii in 2008 – Source:


Here are 2 infographics on the benefits but also the harms that video games can bring for some people. Thanks to the marketplace of used games Gamecheap for the realization of these.

3. In conclusion

Corporate video games can actually be beneficial in the long run. They bring several benefits that can make staff more effective in their individual or team tasks. They develop both our brain and our team cohesion either by playing or by discussing with colleagues.

Put a arcade terminal in a rest room in the company will allow people to gather and exchange a moment of sharing and conviviality. It's a great way to connect with colleagues and learn more about them, whether they're avid gamers or just amateurs. It will also improve the soft skills which, in business, remains a very important recruitment criterion. 

In addition, the medicinal aspect can relieve pain or increase the physical performance of each person who starts playing video games. For some, it will be a meeting place with colleagues or a place to relax at other times.

There are also the Serious Games which give the opportunity to deepen their learning and develop their professional skills in a video game way. Advergame, Newsgame, Education, Social Games, offer their own specificities that will meet the expectations according to your job.

Finally, depending on what you are looking for or according to the objectives to be achieved, video games are a good way to achieve it and you can easily find your happiness there as well as that of your employees.

Flex Arcade

Picture of Flex Arcade

Flex Arcade


At FLEX we love video games, it is this passion that rocked our childhood (and perhaps yours!?) that drives us on this adventure, to design and manufacture superb machines to replay the best titles of the young history of video games. We produce a “ready to play” range but also make special orders for unique and characterful arcade terminals using for example the base of a 300L wine barrel or a French army ammunition box ! We are at your disposal for your projects, share your wildest dreams, we love to make them come true.

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